A COOP case study
Efficient image management for COOP Supermarkets
With a product range of more than 15,000 articles, COOP Supermarkets has a both demanding and challenging imaging process. The Retailware platform offers the right solution.
COOP’s challenges
Specific image characteristics, consistency, synced qualities.
Nowadays, online retail is at least as important as instore. To convince consumers in the COOP webshop, product images need to be attractive. One image is, in general, not sufficient. Sometimes detailed images are needed to show specific characteristics of the product. Besides, the look and feel of all images need to be consistent.
In short: having the right, up to date product images in the right quality and the right image version, is crucial for a successful omnichannel retail operation.
Our solution
Combining for the most optimal solution
For a maximally supporting solution, we combined Retailware’s AssetFlow (DAM), Product Control Center and Offer Control modules. It offers COOP full and efficient management of the complex imaging process.
Results
Advantages for the client
- Realtime overview of available (and missing!) images, per product category.
- Good overview, thanks to user-friendly management screen.
- Unified source images, in accordance with required specifications.
- Image management tools help to proactively add images and stay in control.
- Automized process results in more efficiency.
How does it work
AssetFlow
This module offers a central storage for all images. It automatically performs quality checks and converts the images to the required image specifications for the specific export channels. A red background immediately shows images that do not meet the standards.
How does it work
Product Control Center
With this image management tool, authorized users, for example category managers, can drag images from an import to an export channel. The images are automatically synchronized for the chosen channel.
PCC also offers tools to, for example, request a (replacement) product image from a supplier or to request products to be photographed. Uploading on the spot? The predefined process is automatically started to guarantee the quality and specifications of the images.
How does it work
Offer Control Center
Weekly offers are saved in the Offer Control Center, every week. OCC immediately shows which images of the products included in the weekly offers are missing or are not available in the right pre–defined specifications.
This allows for timely anticipation, so that marketing staff are not experiencing any unforeseen, delaying surprises in the production of online and offline materials.
Interested?
Would you like to know how Retailware can help maximize results of your business? Do not hesitate to contact us.
Related case studies
COOP uses Retailware also for their
DAM
AssetFlow
Integrated Digital asset management (DAM).
Publications
AdFlow
Creating artwork adaptions online, with smart image crop and scale features.
Collaborations
Our clients
Contact
Let’s get in touch
The Netherlands
Linx-it Solutions bv
Pampuslaan 76-82
1382 JR Weesp
Amsterdam area
The Netherlands
+31 294 465 000
info@linx-itsolutions.nl
DACH countries
PIA Group
Sales & Support
Gorch-Fock-Wall 1a
20354 Hamburg
Germany
+ 49 4052470590
welcome@pia.me
Global
Request demo
Whether you experience a challenge in a specific process or you would like to know what Retailware’s return on investment can be for your business, we love to show you the power of our unique platform.