A Makro case study
A smooth catalog process for B2B-retailer Makro
Wholesale retailer Makro Nederland sells food and non-food products to all kinds of businesses. For the catering market, they produce online and printed catalogues. This was a time-consuming process, which we speeded up with a measure-made Retailware solution.
Simplifying and speeding up catalog productions
Makro supplies a total package of food and non-food products to the wide range of catering companies in the Netherlands, from sports canteens to star restaurants.
As Makro aims to inspire this specific target group, they use specific catalogs both online and in print. The production of these catalogs used to be a time-consuming process, starting with collecting input from category managers to the final push on send or print button.
Retailware to the rescue
At Makro’s request, we extensively automated the entire production process for the catering market catalogs. This was possible by combining three modules of Retailware:
AssetFlow (DAM), Product Control Center and Catalog Builder.
Advantages for our client
- Real-time overview of available and missing product images per catalog.
- Practical tools for managing images and product information, based on one unified source.
- Category managers are in the lead: they can easily and quickly make catalogs themselves.
- Multiple grids are possible, for both web and print.
- The process is completely automated and web-based.
How does it work?
3 solid catalog building blocks
Would you like to know how Retailware can help maximize results of your business? Do not hesitate to contact us.
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