Menu

An Under Armour case study

The automated power of Under Armour’s customized online banners

Innovative sports brand Under Armour has embraced the Retailware platform, to strengthen its corporate brand power by efficiently building on its unique proposition for global and local retail brands through online banner campaigns. 

The solution
The challenge
Under Armour Sports Fashion Brand Marketing Communication Materials Created Banners Banner Builder 01

The challenge

One size to fit all countries

The US created campaign design is also used by Under Armour in Europe. But the difference between a European campaign roll-out and a US campaign roll-out is huge. 

For example, in Europe Under Armour has to produce materials in 6 languages. For one marketing campaign, over 800 different sized banners are needed, to be shared with retail partners all over Europe. 

Demo request
More information
Under Armour Sports Fashion Brand Marketing Communication Materials Created Banners Banner Builder 02
Under Armour Sports Fashion Brand Marketing Communication Materials Created Banners Banner Builder 03

Our solution

The best setup for Under Armour

The Retailware solution for Under Armour consist of a of the BannerBuilder and BannerGenerator modules, backed up by the AssetFlow (DAM) module. This golden combination supports marketeers to distribute banners in a fast, flexible and easy way.

Results

Advantages for the client

  • Efficient, easy and centralized production method for large quantities of banners. 
  • Banner distribution via a central marketing platform. 
  • Template and data re-use for upcoming campaigns and seasons.
  • 24/7 accessible storage of all banners and images.
  • Do It Yourself download function for partners, local departments or agencies. 
Under Armour Sports Fashion Brand Marketing Communication Materials Created Banners Banner Builder 04

How does it work

All good banners come in threes

Our promotool

Banner Builder

Based on pre-defined intelligent templates and smart assets, BannerBuilder allows users to create banners on the fly, automatically adjusting to the required dimensions. To match the required cropping specifications, defined in campaign guidelines, the Retailware team adds crop ratios on the uploaded images. 

Our promotool

Banner Generator

BannerGenerator takes care of the automation of the next step: to dynamically create all sizes of banners. By storing all requirements and setting specific attributes per partner, an entire range of banners can be generated automatically from the database. Attributes which can be set are: 

  • Language (multiple);
  • Add CTA Y/N;
  • Add Under Armour logo Y/N;
  • Add Copy Y/N.

Our DAM system

AssetFlow

The generated banners are stored as asset, tagged with meta data to easily filter and select them in the Retailware’s DAM system AssetFlow. With AssetFlow, Under Armour marketeers can easily select generated banners per partner and share them. Whenever additional unique versions need to be made, BannerBuilder is the module to use.

Interested?

Would you like to know how Retailware can help maximize results of your business? Do not hesitate to request a demo and contact us. 

Demo request
Back to home

Collaborations

Our clients

Client Collaboration Coop
Client Collaboration Makro
Client Collaboration Coop
Client Collaboration Coop
Client Collaboration PVH
Client Collaboration Asics
Client Collaboration Escada
Client Collaboration Karl Lagerfeld

Contact

Let’s get in touch

The Netherlands

Linx-it Solutions bv

Pampuslaan 76-82
1382 JR Weesp
Amsterdam area
The Netherlands

+31 294 465 000

info@linx-itsolutions.nl

Contact Linx

DACH countries

PIA Group

Sales & Support
Gorch-Fock-Wall 1a
20354 Hamburg
Germany

+ 49 4052470590
welcome@pia.me

Contact PIA Group

Global

Request demo

Whether you experience a challenge in a specific process or you would like to know what Retailware’s return on investment can be for your business, we love to show you the power of our unique platform. 

Request demo